People don't seem to like fish. They're slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you're swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.
Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You've done enough damage, buddy. We've got it from here. And we're going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?
I found my daughter playing a game on the computer that put her in the ocean helping the poor cuddly sea kittens.
She didn't understand that sea kittens were supposed to mean fish, but once I pointed it out to her, she laughed because it was so stupid (she's 10 and makes me proud).
What I did find a bit disturbing was that PeTA had embedded a letter writing campaign to USFWS to request they stop promoting fishing. Not that I expect it to be effective, I hate that PeTA has targeted my child and is underhandedly roping her into their campaign.